We started our join cooperation with Bank Niaga in 1994 focusing on agency distribution channel . Later in 2002, we adopted a different marketing strategy called Affinity Marketing where we work together with business partners both in financial institutions as well as non-financial institutions and discontinued the agency distribution channel. Today, Asuransi CIGNA is a leading insurance company in Indonesia and the leader in Affinity Marketing.

Asuransi CIGNA fulfils its mission as a "Business of Caring" in helping customers enhance their lives through Life, Accident and Health insurance coverage with affordable, "value for money" products marketed through alternative distribution channels. Working with various financial and non-financial institutions, CIGNA's insurance policy holders increased significantly in number from around 25,000 in 2002 to more than one million in 2006. Apart from providing protection to its customers, CIGNA also supports the people of Indonesia through a number of community service programs including sports, educational, environmental and other social activities.