What is a brand? At CIGNA, we believe it is the best defined as an intangible asset made up of a set of expectations that our customers glean from what we promise and, more importantly, how we perform .

Our brand enhances our presence in the marketplace. To our customers, it conveys who we are and what we stand for and helps them choose us with confidence. To our employees, it serves as a motivator …setting an internal standard for how we do business. To our shareholders, it builds financial value. Our brand is unique, own-able and indispensable. It represents our company's single most important asset.

Our corporate identity is based on the “tree of life” - a timeless symbol that represents growth, protection, stability, caring, nurturing - life itself.